Link Shortening Best Practices Everyone Should Follow

URL Shortener is a great online tool that helps you shorten or make sense of any type of URL. Have you ever considered adding a URL to a social media site or an SMS or any other textbase site? If you want to use the URL, this is where the URL tool starts. If you want to use this service, you will find many platforms online that offer you free and premium services.

But when you want to use a URL service, and can't decide which platform will provide you the best service, I would personally recommend you to use the GeniURL platform. I have been using this platform for some time now and have shortened a lot of URLs. This platform not only makes your long URL short and meaningful but also gives you complete information about the short URL, where your URL was published, and how many people used that URL.

If you send long and twisted links to people via SMS or email, no one will click on your links and no one will understand what topic or purpose you have sent them. Link sent. But when you shorten your URL and send it in order, the viewer from the front will see your URL and understand which topic it is linked to, and will also click on the link you provided. 

If your audience sees a link and they seem spam in any of your social media posts, they will digitally knock you in the face. Here are some of the best Link Shortening Best Practices in this article that you should know if you want to use such a tool for your business methods or are thinking of using it in the future.

What is a URL shortener?

Long, wide and random links are hard to track. URL Shortener is an online tool that you use to shorten or organize the URL of a product on your website or online store. With this tool, you can not only shorten a URL but also track the complete information, for example, how many people viewed your URL or how many users clicked on your URL. Reached the desired page, etc. Many URL shorteners can also give you information about who is clicking on your links and why. Keeping track of this information is a great way to increase the number of visitors to your site.

Simply put, shortening the URL is a World Wide Web technique that allows the same resource locator (URL) to be shortened considerably and can still be created directly on the desired page. Retrieved using a redirect with a long URL from this website.

The redirect domain name is shorter than the original name. Messenger-friendly technologies may require a URL that limits the number of characters in a message (e.g. SMS), to reduce the amount of typing if the reader needs a print source. Copying a URL can make it easier for someone. To remember, or for the intention of a permalink. In November 2009, shortlisted URLs were accessed 2.1 billion times.

Benefits of using link shortener Tools

There are three main ways that link shorteners can benefit your brand.

1. When you write and post on a topic to establish long links on social media platforms, such posts often look like spam, and most users do not click on such posts or social media platforms. Forms themselves can prevent users from clicking on links that these social media platforms do not recognize. Adding tracking parameters to your links in particular can result in URLs that are commonly associated with link tracking methods and are known to be ambiguous. Spammers who shorten links can cut visible links into clean and comprehensive links.

2. Many link shortener online tools give you complete freedom to track the performance and experiences of each link. This excellent service will make it easier for you to understand which pieces of content work best on a particular platform. Most online platforms offer you this kind of service only with a premium package. Some new platforms may be offering this service for free but in my personal experience to date, I have not seen any website that is offering this service for free. So you have to use the premium tool of Shortener URL to avail this kind of service.

3. Social media platforms around the world try to limit the number of letters in their posts. Twitter and LinkedIn have a short range of 280 and 700 characters, respectively. So you need to squeeze a link or hashtag into any of your posts that you plan to share on social media platforms. So those who shorten the link will limit your limit. If your shared link contains limited words or words written in sequence, the user who sees your shared link will not only click on your link but also post on your desired page. Or the item on the product page

Why is it important to be careful with short links?

When you're sharing content online, especially as a brand, people will decide on every aspect of what you're putting there. From the hashtags, you use to your bio profile - and yes, even the way the link appears. So to get the most out of a social position, you need to take a few extra seconds to think about what your link will look like when sharing it with other people.

Why? Well, at least I didn't go down without explaining myself first. These are our statistics and here's Bitly's. But it also involves additional awareness and confidence. When people share your content online, you may not only notice the awareness, but also the tribal advice.

Link Shortening Best Practices Should Know Everyone & Follow

Here are some best and easy link shortening practices that every reader should know and follow these steps to get benefit from URL shortening online tools.

1. Create short links using a branded domain
2. Customize each part of the link
3. Use random URL slugs
4. Use short links for radio and podcasts
5. Use short links in print
6. Correct data from other sources with short link data

1. Create short links using a branded domain

Most well-known and big brand link shorteners form short links with their brand name as a foundation that they use to introduce their brand to new customers and increase the sales of their products. And also because you want your contacts to promote a service that you used to shorten? Instead, keep your brand in the spotlight. It's great in both worlds. You get a shorter URL, and you get a brand impression of your brand, and it also helps your business succeed.

Using a branded URL contains meaningful words rather than random characters, so you have the opportunity to say something about your brand and your content in your URL. This means that your viewers know who owns the content and what they get when they click. Increased confidence has been shown to help improve rates. 

Read more about the research results or check the infographic for more data. If you keep your desired URL short and meaningful, the person in front will look at your URL and understand why this URL has been shared. You will receive more clicks on your webpage than ever before.

2. Customize each part of the link

If you want to create your own branded domain, the first step is to create short links that promote your brand. But you can get even more specific and creative by customizing the section after "/". - In industry parlance, called "slug" or "keyword".

You can now create contact groups to represent a campaign for additional explanations for your users. Your in-house team will also thank you, as it will be easier to categorize and report link groups when campaign analysts can quickly identify them.

3. Use random URL slugs

The use of random URL slugs - or sometimes called slash tags - is one of the biggest problems facing social media marketers right now. Think I'm exaggerating. What would you do if you stumbled upon 100 additional website visitors in just one month? And it only takes you a few minutes - or even better, an employee's time.

Social media managers and digital marketers A / B will check an ad or landing page as if it will change their life, yet they can't spend an extra 2 minutes on social media just to make their link "beautiful". Build with a branded domain and custom. 

Keyword for URL slug. I suggest you always spend extra time explicitly and reap the long-term benefits of increasing link trust and even a modest SEO boost?

From here, things get trickier, and this is where the true meaning of life begins! Unfortunately, this can be bypassed-but not unless you're a techie who knows what he's doing. The general use of the short URL, which is blacklisted, will not help Rand much in his "Voice SEO" rankings.

And it is obvious that with a bigger name, he is not going to lose more trust than using a common domain name in his link. But chances are you're not a random fish. And if you are - Hi Rand, huge fan!

When creating a short link, think about which of the content you are sharing will really make people wow. Then insert the term into the URL slug. I've used terms like "maximize traffic" or "Twitter-cheatsheets" or "promote customer satisfaction". 

Make sure it's relevant to your user/user and the URL you're sharing at the same time. Remember, people can memorize sentences and spell common words, but they can't memorize or spell random oppression.

3. Use short links for your social profiles

When it comes to social media profiles, every character counts. You have to tell your brand and everything about you. A very small space.

Branded short URLs are a great way to increase social engagement by sharing later and promoting your brand. Because they use real words and may include your brand name or promotional message, they stand out, they are memorable, and they add even more personality to your profile.

Technically, many of our users prefer to use branded GeniURL links in their profile because it is easy to keep the link consistent but the link turns to the destination where the link is redirected. The only instant exchange to redirect a static URL within the GeniURL platform to the latest promo, landing page or campaign page is when you want to change what you are promoting each time. So without manually creating and updating the links in each profile

For Instagram profiles, your #link remains the same, while you redirect it as you change your campaigns on different pages of your website. Learn more tips on using links to increase your social media engagement.

4. Use short links for radio and podcasts

When podcasters or radio DJs call a URL and a call to view (CTV), they are inadvertently asking the impossible - to get listeners to understand and remember the URL. This is because most URLs have long, complex, forgettable strings. So, drive traffic from audio sources and maximize your podcast marketing using a link that is short and uses real words. For example, www.mypodcast.com/episodes/ep episode24/long-ep episode-name goes something like this: podcast. Link Link/Episode24.

Another problem with traditional URLs is that it is difficult to track a podcast or radio ad as a reference source. However, if you set up a GeniURL link for each audio promotion, you will immediately be able to see who has visited your site from each source. Your radio ad may encourage listeners to go to the company.sell/radio while your Facebook Live video sends viewers to the same sales page using the company.sell/sitebook. Now you can see that audio sources are most effectively reaching your target audience and sending you the most traffic. Plus, you can count these measurements along with your other analytics for more accurate, comprehensive reporting.

Once you've published a podcast or finished your radio ad campaign, you can change the destination URL at any time. For example, if you are promoting a program on a podcast, you can redirect to the article related to the URL or to your homepage after the event registration is closed. This is great for time constraints, as you can't easily retrieve a link in a podcast.

5. Use short links in print

In some ways, shuffle first to select the right URL. In order to get to your site after seeing something in print, the user has to remember the URL they saw and then type it manually into the browser. To get any ROI from these ads (beyond any awareness, which is difficult to measure), the URL must be short, simple, and easy to remember.

Your marketing team has its own challenges with print URLs. First of all, it's hard to track referral traffic from print snippets, so it's hard to know how effective these snippets actually were. Read on for some practical tips for measuring performance for print marketing.

Second, once the URL has moved to the wider world, it becomes permanent. When your campaign changes or you have another update, you can't quickly remove the URL on your website. But if you've used the GeniURL link on your printed pieces, you can redirect this URL to another, more relevant page.

6. Correct data from other sources with short link data

When you post short links to your website, partner websites, ads, and various social platforms, you receive reports from each of these locations calculated by these separate algorithms and methods.

Building your links with GeniURL means you have a permanent platform where you can track and measure your link's reporting and reporting method. That way, you can be confident that your counts are consistent, especially when you compare performance across different platforms. This is how everything is measured.

This is especially important when you are measuring the ROI of paid placements on social channels or paid search. Don't rely on ad platform reporting. Take those numbers for yourself and verify them. It also helps to get authoritative, accurate referral data, even if you use Google Analytics.

Final Thoughts

I hope you enjoyed reading this article and found it helpful in your practical work. Some of the best practices in URL shortener or link shortener online tools are described in this article. You can take advantage of these practices yourself. Most Link Shortener online platforms allow you to shorten the URL of a page of your website or to share the product pages of your online store on social media platforms to shorten your product page.

If you have come to a conclusion after reading this article or would like to use such tools online, I would recommend the GeniURL platform to shorten your URLs. You can also easily get reports on how many clicks have been made on your URL.