A URL shortener is an online website tool that reduces the length of your original URL (Uniform Resource Locator). It's an online tool that lets you get the URL of your desired webpage into a specific state that can be easily understood or easily tracked۔ The URL is the address of the content on the Internet and the URL Shortener allows the location of that address to remain the same. But with the help of the shorter tool, you can make this web address as short as you want and you can also put your own words in this URL or you can give shape to this URL with your style.
If you are managing a company's web page, or you want to bring a product of your web store to the attention of more people, then you need social media. Social media platforms allow you to easily increase your webpage posts views or product sales. To do all this, you need to put the URL of your web page or product page on all these social media websites. But every social media platform has some conditions for posting content from another site on its site, one of which is that the URL of the web page you are posting is short. You will also need to use the URL shortener platform to accomplish this goal.
History of URL Shortener Tool
The URL shortener tool was launched in 2000. The first to introduce this type of tool online was to help people better share their links and provide complete information on their link performance. Many such online tools have been introduced since 2000. Who is engaged in providing the best service to their customers in this field? The advent of these tools online has dramatically changed the way people search for content on the Internet. From desktop web pages to apps to mobile devices, home helpers, and many more.
Since Google shut down its official Google URL website in March 2019, some of the best tools in the market have emerged that provide the best services to their users. Here are some of the best tools that have been introduced online. geniurl, tinyurl, and more and more online platforms that have become such providers.
What makes URL shortener great?
URL shortener is the best online tool to make large links more manageable and organized. This is the best online tool to make large links more manageable and organized. One of the benefits of shortening the URL or embellishing it with custom words is that if you run a business and want to link to a post on it, you can provide a long link to your post. Instead of shortening your URL, you can place it on your Business Card, Business Flyer.
With the help of this tool, when you put the link in your business card or business flyer or in an advertisement, you can also make sure how many people have read and visited the given link. The URL Shortener online tool provides you with complete information on your shortlisted link to help you determine how many people have visited your online website or post.
Another advantage of using this tool is that you can track the links on your various social media platforms separately. For example, you can use Twitter and want to shorten a website, product link and share this modified link to your social media account. You want to see how many people clicked on the link you provided from your Twitter account key post, or how many people saw the link you provided. You can get all such updates from URL Shortener's online platform.
There are many online platforms to provide you with such facilities that provide you with such excellent information, how many people from different parts of the world have shared the short link shared on your social media. Clicked on and what is the language spoken in their area etc.
Besides, you are provided with information through these platforms, which browser the user who clicked on your link was using, which computer, which mobile, which tab, etc. were using. By the way, there are a lot of websites open online that are providing the service of shortening your big URLs. Some platforms are providing such service for free. But the premium version platforms provide you with this service and many more features, the feature refers to the features I have mentioned in the above paragraph.
URL shortener Tool Benefits
Content marketing is important for any type of business strategy. You'll need organized URLs to deliver this content to your users or to find new users. The URL Shortener tool ensures that you do not take up too much space in your social posts and post the exact information of your products or your business to your customers.
The following are some of the benefits of using the URL Shortener tool.
- Make sharing your content easier and better.
- Premium URL Shortener tools provide better services to our users regarding the desired URL.
- Make your URL more attractive.
- The URL Shortener tool provides complete information about the users who visit your desired URL.
However, you must make sure that your shortened links do not harm your reputation in any way. While URL shortening tools are useful, they also hide the actual content behind your link. The user who clicks on your link does not know what kind of content is in the link you provided. But if your content is for its intended purpose then I would say correctly or in other words that if the user coming to your website could not find the content for its intended purpose then you have to use the URL shortener service. no benefit.
What can URL Shortener do?
Here are a handful of pretty clever things you can do with your URL shortener۔
Link Masking
As you know, the shortener service allows you to shorten the desired URL. This is bad for us consumers. This is because such a facility allows spammers and hackers to format their links to dangerous platforms in a specific format. Thankfully, with security features from Chrome, Opera, and other browsers, we no longer have to worry about masking dangerous and annoying links.
Better link masking can be where you take a URL from content with strong content and the content you want to get is content that has enough content about a topic and you wish you could share content on social media platforms, so make it easy for you to present a key point in your social message.
For example, if you want to share a post of a topic on social media platforms, the name of that topic is Benefits of URL Shortener, then you type the shortened URL like this. Writing "geniurl.co/BenefitsofURLShortener" will make the reader of your shortened link understand immediately what topic you are sharing the link about.
You may be wondering here, if you share the real link of a post, then the link of this post also has the heading of the topic written which shows which topic this post is related to. But I believe that once you have specified the link to your post when you share it on Twitter or any other platform, the reader will understand the link to your post as soon as they see it. Also, sharing certain types of links on social media platforms does not pose a threat to your social media account.
Link Shortening
Everybody prefers a URL written in short and meaningful words with a long and useless URL. Especially long URLs that contain random numbers. For example, in a large hall that is full of people, you are giving a presentation to people on the big screen and if you want to give a URL of some kind of post there, what URL would you like to give? Random URLs filled with random numbers or smartly shortened URLs so that people can see which shared URL the post is for.
Another example is that you have a big business, and you want to give people business cards related to your business if you have to write the URL of some kind of post on this business card that your customers see Understand what topic the URL on the card is about. If your URL is systematically shortened, the reader with your card will not only see your URL but will also open and read your desired post. Whenever you want to provide a link to your business in a public meeting, you will want the URL you provide to be specific, as well as meaningful.
Track your Links Performance
Tracking the link has become the first priority to shorten the link. Nowadays, a person who uses a link shortening tool uses this tool for this purpose, so that he can know from which parts of the world his link has been opened and also that this area. What language do people living in, what computer the online user who clicked on the link was using, and from which browser this link was accessed, what was the access time،, etc? You will find complete information like this through the premium shortener tool.
Retargeting your Market Links
Retargeting is adding a little pixel, a piece of code to your site. So that when people visit your website, you can post an ad for your purpose to them later. By using this kind of technique, you can make your business more famous and you can make a lot of money from your business. You no longer need to visit your website to tag your desired user with a pixel. Instead, all you need to do is click on the link you want, this is called link returning or also called retargeting your desire link.
Best Ideas How to use URL Shortener in your Marketing
Here's how you can improve your online marketing with the URL Shortener tool. Digital marketing or online marketing is the best platform to expand your business in different parts of the country or around the world today. But how to work on this platform or how the URL shortener tool can help in the field of marketing, you will learn all this in the following paragraph.
Make Links more shortner and readable with a custom domain.
Whenever you visit a website, you will often find a link to each of their posts. The link to each post is based on the heading of the post, the type of heading will be the same as the link to the post. But most post links are automatically generated something you can't post on your social media accounts, business cards, business flair, etc.
Because most posts have a large number of words, which can not be given in a small space. For example, if you posted a link on a social media Twitter account when you created the post and provided the link, the link took up approximately two lines. No one clicks on such posts or links and such large links from social media fall into the category of spam links, and your account can be temporarily or permanently removed from the desired social media platform. Maybe. So the URL Shortener tool will give you the best service that allows you to not only shorten your link but also create meaningful links by adding custom text. As soon as the online user reads it, he will not only understand what topic this link is related to.
I think the URL shortening tool is a great tool for people who want to expand their business on digital marketing platforms.
Track all the click and see how things change over the time
The question that must come to your mind is that even if the URL shortener uses the online tool, how do you know how many people clicked on the link you wanted to shorten and how many people clicked on your link? Open the website or the desired product page.
You will find this kind of service on every URL shortener platform but with a premium account. If you are using the URL shortener service of an online website for free, it would be less rational for you to get more such services for free. Such services are provided only with the premium version available on URL Shortener platforms. People who take advantage of such additional facilities have greatly benefited in the field of digital marketing.
Add a shortened URL to your video
If you are running a video ad campaign of any kind, the purpose of which is to bring the people sitting online to your desired page through a video ad. So you can put your custom URL in your video ad. Adding a long URL to your video ad will keep your URL, even if a user notices it. But if you put a type of URL in your video ad that is simple to look at and easy to read, then it is beneficial for you and the user who reads your URL after viewing your video ad. You will also remember the shortened URL, and the user sitting online will come to your desired page.
Add a shortened URL to a plain email text
Most people-to-people contacts do not include a single string of URL characters. I think we're all used to clicking on buttons and text links, and that way we never find ourselves in front of a long URL. When you also send along links to your desired website or product with the help of email marketing to one of your users, such designed email has a bad effect on your client. An e-mail with a long, wide e-mail in the description will either delete the e-mail you are looking for immediately, or will not click on such a link.
In today's world of e-mail marketing, digital marketing is gaining ground. If you want to send your products to your desired customer in any corner of the world. So in this email, you must provide a link to a post of your desired product or website. So isn't it better to use a short URL premium or free service that will make your link smaller and look better than before? So that you’re sent email has a good effect on your user and they also click on the link provided by you.
Final Thoughts
At the end of this article, I will tell you if you are on the internet and are involved in some kind of marketing or website. So you must use the URL shortener tool. This online tool is not only necessary to shorten and sort your large and random URLs but also because these tools allow you to find your shared links, no matter which social links you have. Why not share on media platforms, monitor, how many clicks on links, or how many people saw the link, which people from which parts of the world clicked on your shared link, etc. All information Provides. I hope this article has been useful for you, if you have benefited a little from this article, then you must share this article on your social media accounts.
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